Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist

An Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist has the knowledge required to use the Oracle Marketing Cloud B2C solution, execute new client account configuration and activation, complete the initial configuration of a Responsys database to support client requirements, and integrate Responsys with third party systems. Individuals who earn this certification can create highly targeted and personalized promotional and triggered messaging campaigns.

SKILLS

• B2C
• Campaign Management
• Content Management
• Conversion Tracking
• Multi-Channel Campaigns
• Oracle Responsys
• Subscription Management

WHAT IT TAKES TO EARN THIS BADGE

• Score a passing grade on the Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1Z0-477) exam
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